What is jeopardizing your next launch?

See what’s falling behind, who’s holding things up, and what needs fixing before launch day.

Find my launch leaks See a Launch Desk

Works with the tools you already use.

Built by Kent Shi, Harvard Kennedy School ’22

BFCM · 31d 05h 31m

Morning ListUpdated 2s ago

Calder & PineHoliday storefront. Launch in 3 days.Ask for the logo pack today.At risk
Verra SkincareSale launch page. Launch in 5 days.Log the new banner as a late change.Late change
Halden CoffeeGift set page. Launch in 9 days.Reminder sent. Asset received.On track
Mossgrove SupplyPress feature page. Launch in 12 days.No action.On track

1 launch at risk. 1 late change to review.

Where launches leak.

Assets came in the night before launch.
The change landed inside 48 hours and nobody billed it.
The account manager who knew that brand left, and the knowledge left with them.
We find out it is late on launch day.

See the extra work before it disappears.

How common this is.

57%
of agencies lose $1,000 to $5,000 a month to work they never bill.
Ignition, 2025 Agency Pricing and Cash Flow Report
1%
of agencies bill for all out-of-scope work.
Ignition 2025, reported by The Drum
48%
of clients who end an agency relationship name poor delivery. Agencies rank it seventh.
Setup, 6th Annual Marketing Relationship Survey, 2025
$5.1M
in Shopify sales a minute at the BFCM 2025 peak. Launch day is the worst day to find a mistake.
Shopify, BFCM 2025 data

Sample launch desk

Fictional numbers to show the mechanism.

Morning ListUpdated 2s ago

Catch the slip. Work at risk in the next 14 days, who it waits on, and one next step per row.

Calder & PineHoliday storefrontAsk for the logo pack today.At riskDay 3
Verra SkincareSale launch pageLog the new banner as a late change.Late changeDay 5
Halden CoffeeGift set pageReminder sent. Asset received.On trackDay 9
Northline OutdoorWinter drop pageConfirm the build team start date.ScheduledDay 11
Mossgrove SupplyPress feature pageNo action.On trackDay 12

Client health

CPCalderVSVerraHCHaldenNONorthlineMSMossgrove

Late Change LedgerUpdated 2s ago

See the extra work. Every request after the deadline, logged so you can check it against the agreement.

RequestBrandBefore launchHoursEst. value

Banner swapVerra Skincare2 days3$450

Extra size setCalder & Pine1 day5$750

New hero copyHalden Coffee4 days2$300

Hero resizeOak & Ember1 day4$600

Potentially billable this month$2,100

Brand CardUpdated 2s ago

Keep the context. What each brand changes, and what to ask for at kickoff.

Verra Skincare

Changes after the deadline: Hero copy and discount code
Usually lands: 3 days before launch
Assets arrive: 1 day late

Ask for at kickoff

A final copy sign-off date.
One named approver.
Discount rules in writing.

How it works.

Connect your existing tools. Your team keeps working where it works now.
Set the rules for your launches. Launch types, asset deadlines and who approves.
See what needs attention before deadlines slip. A list every morning. A ledger every month end.

Scope and timeline depend on your tools and permissions. We agree both in writing before work starts.

The money.

Change the numbers to match your agency.

CalculatorEstimate

Launches a monthLate changes per launchRate per changeShare you could bill (%)

Potentially billable each month

An estimate from your inputs. Not a documented result. What you can bill depends on your client agreements.

What we built for one agency.

A real client. Name withheld. In the shape of the report you get.

Launch Desk · Case 01Delivered

An established e-commerce agency managing complex, deadline-sensitive launches

Where client launch approvals get stuck.

Workflow: Client launch
Team: Account managers, producers
Tools: Project tool, email

Workflow map

BriefAssetsClient OKwaiting on assetsBuildLaunch

Findings

F1Brand assets arrive late and nobody can show who caused the delay.“We find out a launch is late when the client asks where it is.”High
F2Rush edits and second builds go unbilled.The extra work was done. The invoice never named it.High
F3Status is rebuilt by hand for every client update.One manager, every Monday, in a spreadsheet.Medium

What it costs

Late tasks waiting on client assetsmost

Late work on projects with under four weeks of noticemost

Fix this first. One ledger that reads the project tool every 15 minutes and shows who is late and why.

Built. Live in their own accounts.

“This is probably the best tracker I have ever seen.”

A government affairs professional, North Carolina

Pricing.

Launch Desk

From $5,000

Price depends on your tools, accounts and reporting.

See it

The Morning List shows what will slip.

Price it

The ledger lists each late change so you can decide what to bill.

Stop it

Add-ons act before the deadline.

Find my launch leaks

Stop it add-ons raise the monthly.

Built for teams with deadlines that can’t slip.

Launch Desk is for agencies and commerce teams managing multiple projects, client approvals, last-minute changes, and high-stakes launch dates.

Especially useful for

E-commerce and Shopify agencies
Campaign and creative production teams
Agencies managing ongoing client launches
In-house commerce and launch teams

If your team coordinates work across people, deadlines, and existing project tools, there’s a good chance we can help.

Questions

Does it change anything in our tools?

Launch Desk reads your project data. Any access beyond reading is agreed with you in writing first.

Does my team change how they work?

Their tools stay the same. They get one list each morning.

Which tools?

Basecamp today. Other project tools are scoped for your team before work starts.

Who sees our data?

Your team, and the 3Fold staff who build and support your Launch Desk. Access and hosting are set in your agreement.

BFCM is 32 days away. Find your launch leaks first.

Find my launch leaks

3Fold also builds custom tools for operations teams. Tell us what to build